Wednesday, May 23, 2007

D & A D

We recently entered some work in the D & A D student awards. We had to choose one out of about thirty briefs for various different companies and groups requiring different outcomes.

The brief I chose to work on was in the direct mail catagory. I had to design something that could fit through a standard letter box and would persuade people to swap their credit card balance to Capital One.


[First board design]



The first board had a pair of turquoise scissors attached through the foam board to show how they would arrive through the post.

the second board contained pictures and some blurb about the project. Here are some of the pictures...



[Front of box]


[Back of box]


[Open box]


[Open box with contents]


[In progress]




Three projects were chosen in total from those who entered from Vis Com to be published in the D & A D awards 2007 annual.

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